Redefining the Noosa brand, beyond relaxation.
Tourism Noosa was holding onto an outdated brand, one which was pushing incomers away due to a lack of presence that went beyond ‘relaxation’. Noosa as a brand and an entity hold values which mirror their close community and the respect they have for their own offerings. In order to communicate this reality, they asked us to rebrand and rebuild their digital presence through campaign and web development execution practices.
Rebuilding Tourism Noosa’s key visuals, values and purpose allowed the brand to reposition themselves as a strong QLD competitor, with offerings that hit both locals and international tourists within a balance of nature based experiences and high end offerings