Behind The Scenes - Bonsey Jaden

Behind the Scenes

How do you get ideas?

I get asked this question a lot, usually by a new staff or when I disclose my profession to a stranger sitting next to me at an event; often with hope gleaming in their eyes that I’ll be able to give them a teabag-like solution where all they need to do is add hot water....

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Behind the Scenes

Hackathon 2022: Reigniting internal culture & sparking new prototype ideas in a real life bootcamp

Last October 2022, Bonsey Jaden’s regional Web & Tech team held its first face-to-face meeting since the pandemic hit in 2020. What started as an outing event for 30 people turned into a full-fledged hackathon about AI-powered video search engines....

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Behind the Scenes

The Thai Way or the Highway: How Thailand kept its fighting spirit throughout lockdown

Over the course of the lockdown period of COVID-19, I joined The Standard Economic Forum and found one interesting statistic from KANTAR’s model for consumer segmentation—48% of Thais are ‘fighters.’ But what does that mean? COVID-19 has certainly affected everyone around the world, with every business and individual needing to adapt constantly. In my experience,...

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