For us, brand building is not just about navigating the digital world, it’s about empowering brands.
Empowered brands have the ability to shape the world we live in. These brands are boldly authentic and confident, with a strong conviction in the value they bring to their customers. When it comes to trends, they lead, not follow. They stay true and timeless to their mission and identity through the ages. We term these brands #powerbrands.
BRANDING & DESIGN
Brand Identity Design
Concept & Research
Product Strategy Roadmap
Digital Brand Campaign
Social Media Campaigns
CONTENT & PARTNERSHIP
Social Media Strategy
Social Content Development
UI/UX Consulting & Analysis
UI/UX Strategy & Workshop
Concept & Design
Cross-platform experiences design
MEDIA & DATA
Integrated Data Strategy
Brands who want to be true power brands partner with us, because like us, they take each and every brand experience seriously.
We treat each channel as an opportunity to help brands be power brands.
Whether it’s a social channel or a website, we build modular experiences that go beyond advertising and promotional purposes.
Creating #PowerBrands takes a whole village.
We’ve sourced our team from all corners of the world.
Get to know Daniel
Daniel’s passion for building things is only eclipsed by his desire to explore the endless possibilities forged at the intersection of business, technology and creativity. With an unwavering belief in the power of brand in a digital world, his focus today is to build an agency filled with multi-disciplinary digital brand architects, with the goal making brands agile and impactful.
Regional Executive Creative Director
Get to know Adam
Twice ranked among the top 10 copywriters in the world by the Big Won Report, Adam is a firm believer in insight-driven problem solving. He’s always on the lookout for the next great story and is driven to make Bonsey Jaden a creative solutions powerhouse in the region.
Yew Pong Hor
Regional Executive Creative Director
Get to know Yew
“Nothing is impossible” has been the driving motto for Pong’s career and life. Pong was ranked 6th most-awarded Creative Director in the Big Won Report and had 18 years of industry behind him. He has a knack for making work feel like playtime, and has tamed lions, pencils, angels and other creative awards both locally and internationally. Since joining Bonsey Jaden, “Impossible is nothing” has been his new motto.
Associate Creative Director
Get to know Alicia
Alicia’s first request in Bonsey Jaden were for papers to write on. Everyone stared at her crazy. There’s an old-school air about her coupled with new-age thinking. She’s fierce, has a deep love for ideas and is committed to pushing creative limits. She’s led multiple business wins and won our very first metals. She’s happy to see that papers are now thriving in the office. Sorry, trees.
Head of Technology
Get to know Harish
Prior to Bonsey Jaden, Harish developed AI-powered health pods, medical devices and healthcare services. He was also an innovation consultant for tech founders across various industries. He now turns his passion and skill sets into creative and strategic brand building. Undaunted by the evolving and oft times unpredictable moods of the advertising industry, Harish is determined to build a tech team that plays a front and centre role in creative brand building projects.
Director of Digital Media
Get to know Nandan
Since 2009, Nandan has worked across multiple roles and markets to help brands grow in the realm of digital media. He values precision, efficiency and measurability in digital campaigns and has a passion to foster meaningful business outcomes through the use of data. Nandan is also a devout Jiu Jitsu practitioner and he believes in constant self-development and well-being.
Director of Content & Partnership
Get to know Lizbeth
With over 9 years of experience in brand strategy, social media and experiential design, Liz leads our Content and Partnerships team. Originally from Sydney, she has worked with a diverse pool of clients like Google, Microsoft, Johnson & Johnson, McDonalds, Volkswagen and Campari. A Spikes Awards associate and TEDx speaker, Liz is a natural creative storyteller who's always on the lookout for new brands to play with.
Iain Mc Mullan
Group Head of Business
Get to know Iain
Iain started his marketing agency career in Singapore in 2002 and has since helped clients such as British Airways, Qantas, Pan Pacific Hotels, and Microsoft to grow their businesses. On the client side he has managed campaigns for AIA Singapore, and for 8 years in Dubai worked to triple the membership of Emirates airline’s global loyalty programme via partnerships and campaigns with over 150 hotel, lifestyle, retail, banking and other airline partners.
Associate Strategy Director
Get to know Hilyah
Hilyah is a non-traditional strategist who kickstarted her career as an account manager in a global network agency. She was once awarded the Silver Young Dragon of Asia, and now leads the planning team across the Bonsey Jaden group. She is focused on building a whole-brand approach to strategy - both online and offline.
Head of HR
Get to know Louisa
Louisa has been leading HR teams in digital marketing, technology and customer service sectors for over 15 years. She is passionate about building structures and frameworks that drives dynamic employee experiences and business growth. In addition to being a certified Strategic HR Business Partner, Louisa is deeply passionate about people development and organisational design. She joins Bonsey Jaden as a business partner to help grow and scale the business across 7 markets.
Get to know Julie
Julie is one of the rare breed of finance professionals who not only lives and breathes numbers but is also deeply passionate about the creative work the agency produces. Prior to Bonsey Jaden, she's spent 7.5 years in Grey Singapore and Jakarta where she groomed her finance team to be one of the best practice teams in the AMEA region. A firm believer in being an explorer in life, she left network agency life to help build scalability in a high growth independent agency. She's incredibly excited to help shepherd Bonsey Jaden into the next phase of growth.
Gella Valle Caidic
Group Business Director
Get to know Gella
Gella is a multi-awarded IMC professional. She carries an extensive 11-year background in through-the-line advertising, digital, and PR, working with top brands in the Philippines and the APAC region. Her previous work received accolades in Cannes, D&AD, Spikes and LIA. Currently, she leads the Client Management team in helping brands grow in today's highly-competitive digital space.
Siriwan Siriwangsanti (May)
Group Business Director
Get to know Siriwan
May possesses the rare combination of expertise in strategic planning, client management and branding. She has been helping FMCG clients achieve rapid brand growth for 8 years. May is now focused on creating impact through design thinking and transformation mindsets. She is also a certified facilitator with LEGO® SERIOUS PLAY® Method that help unlock insights and new knowledge through the concept of “Play”.
Senior Client Director
Get to know Chris
Armed with 10 years of integrated marketing experience across various industries – from telecommunications, travel, sports to technology – Chris is responsible for transforming clients’ businesses. He helps businesses cut through the clutter by delivering strategic value in connecting them with consumers in an increasingly complex digital landscape.
Get to know Mohsen
Mohsen’s first foray into UI/UX was self-taught and self-funded. Over the years, he has helped spearhead large rebranding efforts through design and user-centric strategies. Mohsen has been able to hone his experience design strategy through a diverse portfolio that ranges from enterprise government security systems to gaming microsite. He is incredibly excited to join a global team of brand architects to redefine brand experiences.
Creative Services Manager
Get to know Phyllis
With over 12 years of experience in agencies and on the client side, Phyllis (or Mamachow as she's affectionally known by her 'work kids') brings order and efficiency to the teams under her care. She believes in the power of collaboration and navigates deadlines, multi-department demands and tea-time snacks across several timezones. If you were to scan her brain, it would look like a mega excel sheet.
Operations Director, Philippines
Get to know Kris
Kris has worn many hats and crowns in his decade-long experience in Digital Marketing and Advertising. He has helped introduce and build brands in the digital space for the Lifestyle, Cosmetics, Telco, Finance, Fashion, and FMCG industries from around the globe. He has found his niche as he heads the operations of Bonsey Jaden Philippines with a digital-first and solutions-driven approach.
General Manager, Philippines
Get to know Francois
Francois can go from work to workout real quick—and has the marketing muscle to show. This award-winning marketer has fifteen years of experience under his designer belts and has worn a multitude of hats—from Account Management to Strategy to Operations—to match. A citizen of the world, he has worked in agencies across US and Asia before becoming General Manager at Bonsey Jaden Philippines.
General Manager, Thailand
Get to know Venus
A 20-year veteran in international brand agencies like McCann Worldgroup, JWT, Hakuhodo and now Bonsey Jaden, Venus is no stranger to the evolving landscape of the industry. She has managed global, regional and local clients across the wide spectrum of categories in FMCG, Automobile, F&B, Telecom and retail. Venus believes in people development to ensure that they could deliver the best. Her mission is to establish Bonsey Jaden as a reputable and trusted independent agency in Thailand.
Operations Manager, Indonesia
Get to know Galib
With agency background in Indonesia and Thailand, Galib brings an all-round experience ranging from integrated brand guardianship to detail-oriented executions for clients in various industries. A football enthusiast who took his on-field playmaking abilities and industrious determination to his leadership of Bonsey Jaden Indonesia. Galib is a team player who considers client-agency collaboration to be more rewarding compared to winning awards.
General Manager, Australia
Get to know James
With two decades of client side, agency, martech and web development experience, James brings a significant amount of value to companies looking to leverage digital strategies and assets for growth. Focused on business outcomes James leverages his global experience across, FMCG, Professional Services, Automotive, Entertainment, Gaming, Hospitality/Tourism and Technology industries. James redefines daily what it is to be a 'Digital Brand Architect'
General Manager, Vietnam / Regional Healthcare Lead
Get to know Ibi
Ibi brings over 3 decades of experience to the group. She's a passionate and driven industry veteran with years of knowledge and experience across a wide range of sectors. Her experience across Asia is a huge value add to the leadership team, and her category knowledge in healthcare along with her skillset of integrated brand marketing, adds another centre of excellence to the Bonsey Jaden group. Ibi is excited to be leading a strong growth market, with a dynamic and vibrant Bonsey Jaden team in Vietnam.
Tho Van Do
Operations Manager, Vietnam
Get to know Tho
A strong operator who's spent the last five years evangelising innovation in software architecture and app development, Tho brings with him a decade of experience in building and managing top notch technology teams in Da Nang, Ho Chi Minh and Kuala Lumpur. He brings a large dose of positive and forward thinking attitude to the team and has plans for making technology a core engine of brand development.
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Data & Media Specialists
Content & Partnership Specialists
UI/UX & Technology Specialists
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