About

Twice ranked among the top 10 copywriters in the world by the Big Won Report, Adam is a firm believer in insight-driven problem solving. He’s always on the lookout for the next great story and is driven to make Bonsey Jaden a creative solutions powerhouse in the region.

“Nothing is impossible” has been the driving motto for Pong’s career and life. Pong was ranked 6th most-awarded Creative Director in the Big Won Report and had 18 years of industry behind him. He has a knack for making work feel like playtime, and has tamed lions, pencils, angels and other creative awards both locally and internationally. Since joining Bonsey Jaden, “Impossible is nothing” has been his new motto.

Alicia’s first request in Bonsey Jaden were for papers to write on. Everyone stared at her crazy. There’s an old-school air about her coupled with new-age thinking. She’s fierce, has a deep love for ideas and is committed to pushing creative limits. She’s led multiple business wins and won our very first metals. She’s happy to see that papers are now thriving in the office. Sorry, trees.

Since 2009, Nandan has worked across multiple roles and markets to help brands grow in the realm of digital media. He values precision, efficiency and measurability in digital campaigns and has a passion to foster meaningful business outcomes through the use of data. Nandan is also a devout Jiu Jitsu practitioner and he believes in constant self-development and well-being.

Iain started his marketing agency career in Singapore in 2002 and has since helped clients such as British Airways, Qantas, Pan Pacific Hotels, and Microsoft to grow their businesses. On the client side he has managed campaigns for AIA Singapore, and for 8 years in Dubai worked to triple the membership of Emirates airline’s global loyalty programme via partnerships and campaigns with over 150 hotel, lifestyle, retail, banking and other airline partners.

Hilyah is a non-traditional strategist who kickstarted her career as an account manager in a global network agency. She was once awarded the Silver Young Dragon of Asia, and now leads the planning team across the Bonsey Jaden group. She is focused on building a whole-brand approach to strategy - both online and offline.

Louisa has been leading HR teams in digital marketing, technology and customer service sectors for over 15 years. She is passionate about building structures and frameworks that drives dynamic employee experiences and business growth. In addition to being a certified Strategic HR Business Partner, Louisa is deeply passionate about people development and organisational design. She joins Bonsey Jaden as a business partner to help grow and scale the business across 7 markets.

Julie is one of the rare breed of finance professionals who not only lives and breathes numbers but is also deeply passionate about the creative work the agency produces. Prior to Bonsey Jaden, she's spent 7.5 years in Grey Singapore and Jakarta where she groomed her finance team to be one of the best practice teams in the AMEA region. A firm believer in being an explorer in life, she left network agency life to help build scalability in a high growth independent agency. She's incredibly excited to help shepherd Bonsey Jaden into the next phase of growth.

May possesses the rare combination of expertise in strategic planning, client management and branding. She has been helping FMCG clients achieve rapid brand growth for 8 years. May is now focused on creating impact through design thinking and transformation mindsets. She is also a certified facilitator with LEGO® SERIOUS PLAY® Method that help unlock insights and new knowledge through the concept of “Play”.

With over 12 years of experience in agencies and on the client side, Phyllis (or Mamachow as she's affectionally known by her 'work kids') brings order and efficiency to the teams under her care. She believes in the power of collaboration and navigates deadlines, multi-department demands and tea-time snacks across several timezones. If you were to scan her brain, it would look like a mega excel sheet.

Kris has worn many hats and crowns in his decade-long experience in Digital Marketing and Advertising. He has helped introduce and build brands in the digital space for the Lifestyle, Cosmetics, Telco, Finance, Fashion, and FMCG industries from around the globe. He has found his niche as he heads the operations of Bonsey Jaden Philippines with a digital-first and solutions-driven approach.