We helped Prudential open the eyes of Cancer-superstitious Malaysians, through humour.

Malaysians can be superstitious, especially when it comes to life’s misfortunes. “Unsuay” was a cheeky stab at tackling a serious topic without it being too morbid. This was key in bringing the brand to life – one that believes in taking action in life, rather than to “wish misfortunes away”.

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