A microsite for DSO careers, scholarships and internships.
DSO National Laboratories commissioned Bonsey Jaden with a brief to build a careers microsite for their recruitment campaign targeting young career seekers. The microsite functions as a discrete entity within a DSO existing website and to complement an offline campaign.
A CAREER HUB WITH 3 DIFFERENT STREAMS
The microsite hosts three different user journeys: full time career, scholarship programme and internship opportunities. As each journey is targeting different set of audience, DSO came up with 3 visual styles which take into consideration of the different age groups. Thus, there are three highly distinguished key visuals to apply to the website. The challenge was to create a microsite with a unifying look that can accommodate 3 different look and feel. Furthermore, each page is rich in content and multiple CTAs, making a streamlined design system crucial to ensure a pleasant experience for users looking for information. To start, the audiences land on a clean, white-based main page, easing audiences into their “choose their adventure” user journey.
The key visual provided by DSO for their careers page is filled with deep blue and red highlights. We applied these red highlights strategically, creating a neon effect and dropping hints to the careers' individual stories page to gauge users' curiosity. Going from the career hub which is simple and white to this careers page provides a lot of impact on the audience and emphasizes the stories we are trying to tell.
The subpages followed your KVs closely, filled with micro-interactions and colours distinguishing one subpage from another. The careers page has a darker design while, at first, the internship and scholarship pages use multiple bright colours to intrigue younger audiences. As client viewed that there was a similarity between internship and scholarship colours. The design shifted to a darker-colored route. The scholarship page needs to reflect seriousness. This section includes a narrative and a how-to-apply sub-section.
To cater to its young audiences for internship opportunities, the internships reflect a fun and vibin' digital environment. Thus, bright colours and engaging transitions were designed on this page. The header shows a one-liner tagline, with a bit of parallax interaction as you scroll down. We implemented cards that users can scroll horizontally to showcase the projects, followed by a space for a captivating liner and photos.
THE FINAL MICROSITE
4 primary pages with additional 3 sub-pages. Users land on the Career Hub and will be able to choose a card to go to a destination: careers, scholarships and internships.