Over the past decade, one of the most overused phrases in our world has been ‘Digital Transformation’. Discussions of ‘Digital Strategy’, for a ‘Digital First World’, have been the pivot around which businesses structured their investments, roadmaps and visions. A digital first world. A world In which the word Digital doesn’t really mean anything anymore….
Category: Branding
A Philosophy for Digital Media
Experiments! Yes, no room for delayed gratification on this one. Much like a few great songs that give away their catchy chorus-lines right at the beginning. Boom. So, what’s the deal with experiments? Before we get to that, I need to set the right context for this conversation. You may have heard of the 80/20…