We brought together passion-led street artists from Thailand and Singapore to create the first ever mural collaboration.
Being considered as country of efficiency and great financial capability makes Thai travelers perceive Singapore as soul-less, nothing-to-do country.
Singapore Tourism Board (STB) wanted to launch a campaign targeting culture shaper tribe to lift up Singapore brand image that is not for leisure activity. We introduced “The unknown world” concept that narrated Singapore as artsy place throughout the campaign for culture shaper target group.
Through a collaboration of passion-led street artists from Thailand and Singapore, we created the first ever mural collaboration. The mural was developed by the two street artists under the concept of a collaboration between the two country—a lion and an elephant with intricate details hiding messages and symbols representing each country.