Cutting through stereotypical Chinese New Year conversations with Strongbow’s ASMR treat.

The cider brand decided to refresh tired, old and stereotypical questions people get asked during Chinese New Year. We ditched the cheesy family-themed films and created a truly refreshing music album instead. “CNY Refreshed” was a welcome oasis of crisp fizzes and satisfied gulps for any Malaysian looking to drown out nagging aunties and uncles asking nosy questions.