Revitalising a mall experience for a generation of digital-first shoppers.

The “So Much More” campaign aimed to show Malaysians that IPC Shopping Centre is so much more than the usual shopping experience. From a brand film that followed a little boy’s puppy love blooming in the mall, to the 156 video ads we rolled out over Google Vogon — we brought “So Much More” to life over digital and showed Malaysia that there’s always a reason to get together with loved ones in IPC Shopping Centre.

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