Breaking the dermatological brand’s own stereotype by empowering Thai women to break theirs.

Cetaphil has established a reputation in Thailand for being an effective skincare solution for problematic skin, but not many Thai women know that the brand is also highly beneficial for the skin health of all skin types. Building on the brand’s health-centric mission, we shot the film “Keep what matters, lose the rest” to encourage women to stand up to the unrealistic beauty standards imposed on women by Thai society.