Defining a generation made for mobile productivity.

We documented stories of select personalities from key APAC markets that embody the spirit of the Anywhere Generation: digital natives who see work as play, constantly collaborating and connecting with others like them across time zones and cities. The campaign made waves not just in the retail outlets, but in the brand’s history as well. #AnywhereGeneration was the first consumer creative campaign for Microsoft Surface globally, and set the tone for the brand’s future brand initiatives.

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