Unsuay

Prudential

We helped Prudential open the eyes of Cancer-superstitious Malaysians, through humour.

Malaysians can be superstitious, especially when it comes to life’s misfortunes. “Unsuay” was a cheeky stab at tackling a serious topic without it being too morbid. This was key in bringing the brand to life – one that believes in taking action in life, rather than to “wish misfortunes away”.

Unsuay for Prudential Unsuay for Prudential

Result

6.1 Million

completed views

70%

completion rate

47%

engagement rate
upon product reveal

RM190,515

in PR value

Awards

Mumbrella Award for Insight
Mumbrella Award for Bravery [Highly commended]
Health & Fitness Industry [Finalist]
Humor Content and Strategy [Finalist]
2019 Best Use of Cultural Insights in Digital Experiences [Gold]
2019 Best Use of Cultural Insights in Design [Merit]

Let’s collaborate on something exciting.