In partnership with Spotify, we developed “The Mood Menu” feature within the mall’s app. It intergrates one’s personal music data patterns and suggests restauraunt recommendations and promos that fit their musical mood on Spotify. This not only created digital excitement, but also pushed for a unique F&B experience in their newly renovated mall.
downloads for the mall app in 2018.
redemptions for F&B promos.
footfall compared to previous year.
in PR value across 151