The “So Much More” campaign aimed to show Malaysians that IPC Shopping Centre is so much more than the usual shopping experience. From a brand film that followed a little boy’s puppy love blooming in the mall, to the 156 video ads we rolled out over Google Vogon — we brought “So Much More” to life over digital and showed Malaysia that there’s always a reason to get together with loved ones in IPC Shopping Centre.
increase in footfall in 2018 (vs. the same period in 2017)
increase in brand and ad recall
brand and image satisfaction (raised from 54% in 2016)