Dragonboat Race

Apple Fox

Malaysian Millennials partook in an on-screen Dragon Boat Race!

The cider brand got cheeky with Facebook’s ‘Most Relevant’ algorithm and turned the comment section into a nationwide race against the fastest thumbs in the nation. Malaysians from all over also rallied their whole ‘village’ to bring their comments to the top, and turned the otherwise mundane Facebook comment section into an Apple Fox branded one!

Dragonboat Race for Apple Fox Dragonboat Race for Apple Fox

Results

2,115

comments

5.7 million

impressions including social media & PR efforts

MYR 250,364

in PR Value

60+

publications appearance

Awards

Award for Innovation

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