CNY Refreshed

Strongbow Apple Cider

Cutting through stereotypical Chinese New Year conversations with Strongbow’s ASMR treat.

The cider brand decided to refresh tired, old and stereotypical questions people get asked during Chinese New Year. We ditched the cheesy family-themed films and created a truly refreshing music album instead. “CNY Refreshed” was a welcome oasis of crisp fizzes and satisfied gulps for any Malaysian looking to drown out nagging aunties and uncles asking nosy questions.

CNY Refreshed for Strongbow CNY Refreshed for Strongbow

Results

91%

on-site engagement rate across the campaign microsite

43,902

views

2,056

engagements

Awards

Digital Experience Kancils - Best use of web platforms
Audio Kancils - Best use of branded audio content
Engaging with Millennials Award

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