Our people is what makes Bonsey Jaden tick
We are a team of multi-skilled and perpetually-curious digital specialists; united by our love of a good challenge. Our appetite for innovation is immense, fuelled by the daily mission to learn at the same pace digital evolves.
Jonathan has over 20 years of brand and strategy development and design experience in Asia, Europe and the US. After 5 years as Managing Director at Addison Design in Singapore, and 3 years in San Francisco, Jonathan branched out to set up Bonsey Design in 1993, and has led his team towards award winning designs across the Asia Pacific. In 2014 Jonathan partnered with the Jaden Group to establish Bonsey Jaden in Singapore. He is one of Asia’s most experienced design consultants and is an active speaker and contributor to the development of branding and strategy in Asia.
Daniel has over a decade of digital and brand experience, with strengths ranging from digital strategy to campaign development and execution. Originally from Australia, Daniel has had success working with all types of brands, both internationally and across Asia. Daniel is as comfortable with the technical and creative side of digital as he is with strategy, planning and innovating around challenges faced by business across many sectors including lifestyle, FMCG, finance and telecommunications. Now settling in Singapore to set up Bonsey Jaden, Daniel is focused on leading the agency in becoming one of Asia’s largest Independent Digital Shops.
Hailing from Sydney, Australia, Nic has spent more than 10 years developing his digital acumen in both a brand and agency setting, exercising his strategic and creative muscles while heading up regional digital campaigns. A serial entrepreneur, Nic has built and managed agencies back home and across Asia, now settling in Singapore to run Bonsey Jaden. Nic’s experience has seen him lead the operation as it grew from a team of 2 into a regional business of over 100 staff across 6 markets.
JP is a global professional who initially established a stellar career in marketing and advertising in multinational corporations, eventually running one of the largest communications groups in SE Asia. He also went on to create the biggest e-commerce business in Europe. JP is a serial entrepreneur having created, invested and led many businesses across various sectors around the world. Partnering in Bonsey Jaden from Inception JP is focused on developing long term client and partner relationships across South East Asia.
Taryn fell in love with advertising and brand planning by accident after helping tech startups in France and Singapore.
She currently leads multi- disciplinary strategy work across diverse portfolios. Her most recent digital and social work has been on campaigns for Microsoft, Facebook, Tourism Fiji, Asia’s Got Talent, Amazing Race Asia, Nescafé and Galderma.
Prabu is an avid techie and entrepreneur, with over 10 years of experience in several industries. He served at McCann Malaysia as its Technical director and went on to run his own startup and now is leading Bonsey Jaden’s technology division out of Asia, he is responsible for operations in Bonsey Jaden’s Technology hub in Vietnam.
He has worked on digital projects for Maxis, Petronas, Mitsubishi, Nestle, Oreos and Jotun Paints.
Elya has over 9 years Public Relations experience. Being a strong advocate of consumer listening, Elya believes that you must identify the right channels to speak to the different audiences.
As the regional lead, Elya oversees 6 markets and provides public relations strategy from press releases, 3rd party publishers to influencers engagement.
Adam started out in digital in 2005, since flash banners were cool. Today, what he finds cool is whatever works brilliantly in solving a problem. He’s had the honour of picking up Gold at Cannes, One Show, Spikes, Adfest, LIA and Clio. On two separate occasions, the Big Won Report ranked him as the no.3 copywriter worldwide. But what matters to him isn’t work with glittery accolades but dazzlingly great work that works.
Chin-Han has lived in the digital space for as long as he can remember. From running an e-commerce shop from his bedroom to working in his university’s startup incubator, he has a strong passion for business and love of innovation.
He has worked on projects across the digital and traditional sphere from complex digital strategies to global productions.
From identity development to digital branding, we’ve got you covered.
They bring insights and discipline to the crazy that happens in an agency.
The calm during the storm, they bring out the best of our talent and time.
They are the biggest and thriftiest spenders in our company. If you get what we mean.
They translate your business objectives into lines of code.
They design digital products that people love to use.
Our creative leaders turn every single stone in their pursuit of impactful ideas.
They are our best kept secrets, and you’re not allowed to meet them.
Don't expect to meet our hardworking wordsmiths either.
They make us happen in the world of celebrity and influencers.
They hold us together, warmly on some days.
They go behind the scenes for all the big and small stories to get your brand going.
The numbers make or break us. Thankfully, our data analysts are a little kinder.
They have the best job in the world; and a licence to spend all waking hours playing on social media.
They are our first responders for digital customer relations management.