Our Team

Our people is what makes Bonsey Jaden tick

We are a team of multi-skilled and perpetually-curious digital specialists; united by our love of a good challenge. Our appetite for innovation is immense, fuelled by the daily mission to learn at the same pace digital evolves.

FOUNDERS
Jonathan Bonsey
Chairman

Jonathan has over 20 years of brand and strategy development and design experience in Asia, Europe and the US. After 5 years as Managing Director at Addison Design in Singapore, and 3 years in San Francisco, Jonathan branched out to set up Bonsey Design in 1993, and has led his team towards award winning designs across the Asia Pacific. In 2014 Jonathan partnered with the Jaden Group to establish Bonsey Jaden in Singapore. He is one of Asia’s most experienced design consultants and is an active speaker and contributor to the development of branding and strategy in Asia.

Daniel Posavac
CEO

Daniel has over a decade of digital and brand experience, with strengths ranging from digital strategy to campaign development and execution. Originally from Australia, Daniel has had success working with all types of brands, both internationally and across Asia. Daniel is as comfortable with the technical and creative side of digital as he is with strategy, planning and innovating around challenges faced by business across many sectors including lifestyle, FMCG, finance and telecommunications. Now settling in Singapore to set up Bonsey Jaden, Daniel is focused on leading the agency in becoming one of Asia’s largest Independent Digital Shops.

Nic Robertson
Managing Director

Hailing from Sydney, Australia, Nic has spent more than 10 years developing his digital acumen in both a brand and agency setting, exercising his strategic and creative muscles while heading up regional digital campaigns. A serial entrepreneur, Nic has built and managed agencies back home and across Asia, now settling in Singapore to run Bonsey Jaden. Nic’s experience has seen him lead the operation as it grew from a team of 2 into a regional business of over 100 staff across 6 markets.

John Palmer
Regional Business Director

JP is a global professional who initially established a stellar career in marketing and advertising in multinational corporations, eventually running one of the largest communications groups in SE Asia. He also went on to create the biggest e-commerce business in Europe. JP is a serial entrepreneur having created, invested and led many businesses across various sectors around the world. Partnering in Bonsey Jaden from Inception JP is focused on developing long term client and partner relationships across South East Asia.

LEADERSHIP TEAM
Taryn Mook
Director of Strategy & Planning

Taryn fell in love with advertising and brand planning by accident after helping tech startups in France and Singapore.

She currently leads multi- disciplinary strategy work across diverse portfolios. Her most recent digital and social work has been on campaigns for Microsoft, Facebook, Tourism Fiji, Asia’s Got Talent, Amazing Race Asia, Nescafé and Galderma.

Praburajan Selvarajan
Chief Technology Officer

Prabu is an avid techie and entrepreneur, with over 10 years of experience in several industries. He served at McCann Malaysia as its Technical director and went on to run his own startup and now is leading Bonsey Jaden’s technology division out of Asia, he is responsible for operations in Bonsey Jaden’s Technology hub in Vietnam.

He has worked on digital projects for Maxis, Petronas, Mitsubishi, Nestle, Oreos and Jotun Paints.

Elya Eusoff
Regional Digital PR Lead

Elya has over 9 years Public Relations experience. Being a strong advocate of consumer listening, Elya believes that you must identify the right channels to speak to the different audiences.

As the regional lead, Elya oversees 6 markets and provides public relations strategy from press releases, 3rd party publishers to influencers engagement.

Adam Chan
Executive Creative Director

Adam started out in digital in 2005, since flash banners were cool. Today, what he finds cool is whatever works brilliantly in solving a problem. He’s had the honour of picking up Gold at Cannes, One Show, Spikes, Adfest, LIA and Clio. On two separate occasions, the Big Won Report ranked him as the no.3 copywriter worldwide. But what matters to him isn’t work with glittery accolades but dazzlingly great work that works.

Chin-Han Yu
Regional Client Services Director

Chin-Han has lived in the digital space for as long as he can remember. From running an e-commerce shop from his bedroom to working in his university’s startup incubator, he has a strong passion for business and love of innovation.

He has worked on projects across the digital and traditional sphere from complex digital strategies to global productions.

4x
Brand Strategists

From identity development to digital branding, we’ve got you covered.

4x
Digital Strategists

They bring insights and discipline to the crazy that happens in an agency.

16x
Account Managers

The calm during the storm, they bring out the best of our talent and time.

2x
Media Buy Analyst
s

They are the biggest and thriftiest spenders in our company. If you get what we mean.

20x
Technology

They translate your business objectives into lines of code.

3x
UX & UI Designers

They design digital products that people love to use.

16x
Creative

Our creative leaders turn every single stone in their pursuit of impactful ideas.

12x
Digital Designers

They are our best kept secrets, and you’re not allowed to meet them.

10x
Copywriters

Don't expect to meet our hardworking wordsmiths either.

6x
Digital PR

They make us happen in the world of celebrity and influencers.

8x
Operations

They hold us together, warmly on some days.

3x
Video Production

They go behind the scenes for all the big and small stories to get your brand going.

2x
Data Analysts

The numbers make or break us. Thankfully, our data analysts are a little kinder.

4x
Social Media Managers


They have the best job in the world; and a licence to spend all waking hours playing on social media.

6x
Community Managers

They are our first responders for digital customer relations management.

Now you know a little about us, how about we get to know you!